Athens was honored as UNESCO’s 2018 World Book Capital, following a bid placed by the city authorities. Big Olive was appointed by the Athens 2018 Committee and Athens Partnership to design a program, generate original concepts, and recruit key collaborators. The finalized program was successfully submitted to UNESCO in January 2018.
Client: Athens Partnership / Athens 2018 World Book Capital
Big Olive’s Services:
Program curation
Contracting
Site visits
Hosting Venues: Notable locations throughout Athens
Audience: Open to the public
About the Program
The UNESCO Athens 2018 World Book Capital program featured over 250 events, designed to be inclusive and innovative, reaching an estimated one million visitors. This initiative united the city’s cultural institutions, civic groups, and creative initiatives to foster a lasting cultural legacy.
With events spanning public artworks, exhibitions, walking trails, grassroots projects, and workshops, the program fostered dialogue among creators, stakeholders, intellectuals, and citizens. Distinguished British and Greek writers, experts, and artists contributed through discussions, readings, exhibitions, and film screenings, inviting Athens to engage deeply with literature and cultural expression. Athens 2018 — "Books Everywhere!" filled the city with inspiring opportunities to live, work, and explore.
Source: GTP
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