In 2017, Big Olive was selected as the official travel and service partner for documenta 14 in Athens. Commissioned by the German organizers, our team delivered a comprehensive array of destination services for an estimated 100,000 visitors from April to July.
Client: documenta & Museum Fridericianum, Kassel
Big Olive’s Services:
Visitor service & dedicated call center
documenta-specific guided tours within main exhibition venues
Ticketing, payment, and registration services
Distribution of documenta merchandise and publications
Exclusive travel & destination services
Accredited press welcome service
exhibition marketing and PR consulting
Hosting Venues: National Museum of Contemporary Art (EMST), Benaki Museum, Athens Conservatoire, Megaron, Athens School of Fine Arts
Audience: 100,000 visitors
About documenta 14
documenta is the world’s most attended contemporary art fair, attracting over a million visitors globally. Alongside managing core visitor services, Big Olive provided tailored itineraries and hospitality services for private groups visiting Athens for documenta 14. Among these visitors were distinguished institutions and art patrons, including:
Notable Visitors:
Peggy Guggenheim Collection, Venice
Guggenheim Trustees NY
Secession Vienna
PIN – Friends of the Pinakothek der Moderne, Munich
Palais de Tokyo
Vienna Contemporary
Royal Academy of Arts, London
Kunsthalle Basel
MIT List Visual Arts Center
Philadelphia Museum of Art
International Friends of documenta
Getty Foundation
MoMA
Royal Museum of Fine Arts, Belgium
Volksbuehne
Academic Institutions:
Academy of Fine Arts, Vienna
University of Amsterdam
FH Potsdam
Academy of Art and Design FHNW, Basel
Royal College of Art, London
Higher Institute for Fine Arts, Belgium
Throughout the exhibition, our team supported over 400 art patrons, institutions, and cultural organizations, ensuring a seamless experience and providing a gateway to Athens’ rich cultural landscape.
Source: Big Olive
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